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The Brand and Culture Alignment ToolkitTM


The Brand and Culture Alignment Toolkit (BCAT) consists of instruments that measure and map the shared perception of a team’s brand and culture, and methods that apply this information to enhance team performance.

Based on your responses to the BCAT Online Survey, your BCAT Report will present an analysis, from your point of view, of what your group or team would be like if it were a single “virtual person” at work, a Role Target, doing its best to accomplish its goals. The insights, guidance, worksheets and exercises included in your Report can help the leaders and members of your team work together more effectively.

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